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Job Details:

Sales Representative

Ref No: SD/SR/03/21

Location: Donegal
Closing Date: 9th April 2021

An exciting opportunity has become available to take over a substantial and well-established sales ledger in the Co. Tyrone and surrounding areas.

Milling since 1865 Smyths Daleside are the leading manufacturer of animal feed in the North West of Ireland. For over 155 years we have been making the highest quality feeds with the aim of exceeding our customers’ expectations.

Reporting to the Sales Director, the Sales Representative will be responsible for maximising existing business and developing new business in the sales area.

The Role:
• To deliver ambitious growth strategies across the sales area to increase feed sales to new and existing customers;
• Provide customers with technical advice and support on ruminant nutrition, diet formulation and feeding practice to maximise milk production and live weight gain;
• Increase feed sales and market share within the sales territory and maximise new business development opportunities;
• Liaise with sales and technical team to assist in the development of a product range to best suit the feeding requirements of customers within the territory;
• Understanding farmer’s needs and introducing suitable products and services.

The Person:
• Possess sound knowledge of and an interest in the Northern Ireland agri food industry;
• Previous relevant sales experience;
• Demonstrate excellent communication and negotiation skills;
• Be IT literate;
• Have the ability to work on your own initiative and within a busy team;
• Show attention to detail and able to prioritise a busy workload;
• Have a Full UK Driving Licence or equivalent;
• Ideally hold a 3rd level qualification in agriculture or a related discipline;
• Ideally have a sound knowledge and experience of ruminant production and nutrition.

In return, the company offers an attractive salary and benefits package, generous commission and a company car.

To apply please forward a current CV and cover letter to the HR Manager, Smyths Daleside, Ballindrait, Lifford, Co Donegal, F93 K447 or email

Smyths Daleside is an equal opportunities employer.

Apply Now

About Us

Smyths Daleside, one of the most modern mills in Ireland, manufacture high quality animal feeds for ruminant and monogastric animals (Beef, Dairy, Calf, Sheep, Horse, Pig and Poultry). All products are specially designed by some of the top nutritionists in the country and provide essential vitamins.

Smyths Daleside is one of the biggest manufacturing firms in the area and provide employment for 58 people at present with sales from Donegal to Sligo, Mayo, Leitrim, Roscommon, Monaghan and Cavan, and cover all counties in Northern Ireland.


Our culture is based on setting best in class standards, working towards and delivering on committed objectives, striving for constant improvement and involving everyone in the process. We endeavour to develop our people and harness everyone’s potential to deliver a winning team.

Equal Opportunities

Smyths Daleside Feeds is an Equal Opportunities employer and is committed to a safe, inclusive and relationship based working environment.


In return we offer a high degree of responsibility, great opportunities for learning, personal growth and development with advancement within a fast-moving agricultural sector. Health benefits and cover to be discussed with Human Resources.

Our Purpose

To advance the interests of farmers and the agricultural industry through the development of growth orientated agri-food businesses and the promotion of best agricultural practice.

Our Values

Trust: Trusting each other and earning the trust of others

Respect: Treat others as we would wish to be treated ourselves

Teamwork: Together we are more effective

Excellence: We aim to exceed expectations and always strive to be better