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Job Details:

Head of Sales

Ref No: WS/HOS/02/24

Location: Tandragee
Closing Date: 16th February 2024

Reporting to the Commercial Director, the successful candidate will be responsible for Managing sales to retail and food service accounts throughout Ireland, driving sales growth, ensuring enhanced profitability.

The Role:

  • Assist in planning, developing and implementing an effective sales strategy as part of the company’s three-year business plan for White’s on an annual basis;
  • Responsible for maintaining and enhancing existing business relationships whilst gaining profitable new business in existing and new categories;
  • Manage sales of White’s brands (including private label) to achieve sales growth targets identified within the business plan with all customers in the territories;
  • Plan and manage Key Account customers within the allocated budget to ensure the company delivers its sales objectives;
  • Identify, develop and lead category management initiatives ensuring the company delivers insightful, innovative proposals and presentations;
  • Lead business development projects within specific growth markets. 

The Person:

  • Degree or equivalent in a relevant discipline;
  • A minimum of 5+ years relevant experience;
  • Strong commercial awareness;
  • Demonstrable experience in sales and marketing within the FMCG industry;
  • Excellent negotiation skills;
  • Experience of working under pressure and to tight deadlines;
  • Flexibility with working times to ensure consistency of service level agreements.
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About Us

White’s has been milling oats in Tandragee, Co Armagh for 177 years. Part of the Fane Valley Group of companies, we supply a wide range of oat and porridge products to retail and food service customers throughout Ireland, the UK and in key export markets. At White’s we believe in quality in every part of our business, from the oats our dedicated growers produce to the standards we set ourselves, and the people who join our team.


Our culture is based on setting best in class standards, working towards and delivering on committed objectives, striving for constant improvement and involving everyone in the process. We endeavour to develop our people and harness everyone’s potential to deliver a winning team.

Equal Opportunities

White's Oats is an Equal Opportunities employer and is committed to a safe, inclusive and relationship based working environment.


In return we offer a high degree of responsibility, great opportunities for learning, personal growth and development with advancement within a fast-moving agricultural sector. Health benefits and cover to be discussed with Human Resources.

Our Purpose

To advance the interests of farmers and the agricultural industry through the development of growth orientated agri-food businesses and the promotion of best agricultural practice.

Our Values

Trust: Trusting each other and earning the trust of others

Respect: Treat others as we would wish to be treated ourselves

Teamwork: Together we are more effective

Excellence: We aim to exceed expectations and always strive to be better