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Job Details:

Commercial Manager

Ref No: SD/CM/10/21

Location: Donegal
Closing Date: 15th October 2021

As part of our ambitious growth strategy the company now wishes to appoint a highly motivated Commercial Manager.

Milling since 1865 Smyths Daleside are the leading manufacturer of animal feed in the North West of Ireland. For over 155 years we have been making the highest quality feeds with the aim of exceeding our customers’ expectations. 

Reporting to the General Manager and based at our Mill in Ballindrait, the Commercial Manager will be responsible for managing the Smyths Daleside sales team to deliver a strategy to increase market share in existing markets and maximise new business development opportunities. 

The Role:

• In conjunction with the General Manager define a strategy to increase market share in existing markets and maximise new business development opportunities;

• To lead, manage and motivate the sales team to maintain and develop business with new and existing customers;

• To ensure customers receive excellent technical support and first class customer service;

• Set annual targets for revenue, profitability and sales growth and monitor performance against same;

• Drive profitability through increasing sales & controlling costs whilst maintaining company operating standards;

• Maintain and develop the Smyths Daleside corporate image and reputation through suitable PR and advertising activities;

• Liaise with operational management and staff regarding product development, product formulations, optimising product quality and customer satisfaction; 

• Contribute to the wider strategic development of the business.

The Person:

• Educated to degree level qualification in Agriculture, Animal Nutrition, Science or 

  a business related discipline;

• Have a detailed knowledge of the Irish agricultural supply sector;

• Preferably have previous experience and knowledge of the Irish feed manufacturing sector;

• Have previous experience of managing key customer relationships and a proven track record in achieving sales targets;

• Possess a minimum of 5 years commercial experience, ideally within the agricultural sector and be able to demonstrate significant achievement in same; 

• Have good people management skills and the ability to get the best out of people;

• Be able to demonstrate business acumen and commercial focus with excellent problem solving and analytical skills;

• Have experience of developing and implementing budgets and team/employee KPIs and performance appraisals;

• Ideally have experience of ruminant nutrition and diet formulation.

In return the company offers an attractive salary with bonus, company pension and benefits package, a company car and excellent career progression opportunities.

To apply please forward a current CV and cover letter to the HR Manager, Smyths Daleside, Ballindrait, Lifford, Co Donegal, F93 K447 or email

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About Us

Smyths Daleside, one of the most modern mills in Ireland, manufacture high quality animal feeds for ruminant and monogastric animals (Beef, Dairy, Calf, Sheep, Horse, Pig and Poultry). All products are specially designed by some of the top nutritionists in the country and provide essential vitamins.

Smyths Daleside is one of the biggest manufacturing firms in the area and provide employment for 58 people at present with sales from Donegal to Sligo, Mayo, Leitrim, Roscommon, Monaghan and Cavan, and cover all counties in Northern Ireland.


Our culture is based on setting best in class standards, working towards and delivering on committed objectives, striving for constant improvement and involving everyone in the process. We endeavour to develop our people and harness everyone’s potential to deliver a winning team.

Equal Opportunities

Smyths Daleside Feeds is an Equal Opportunities employer and is committed to a safe, inclusive and relationship based working environment.


In return we offer a high degree of responsibility, great opportunities for learning, personal growth and development with advancement within a fast-moving agricultural sector. Health benefits and cover to be discussed with Human Resources.

Our Purpose

To advance the interests of farmers and the agricultural industry through the development of growth orientated agri-food businesses and the promotion of best agricultural practice.

Our Values

Trust: Trusting each other and earning the trust of others

Respect: Treat others as we would wish to be treated ourselves

Teamwork: Together we are more effective

Excellence: We aim to exceed expectations and always strive to be better