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Job Details:

Brand Manager

Ref No: WS/BM/10/21

Location: Whites Speedicook Ltd
Closing Date: 1st November 2021

As Brand Manager, you will be responsible for the overall delivery of White’s brand strategy. You will plan, coordinate, and implement marketing campaigns and activities to drive brand awareness which support the overall business by growing the sales of White’s branded products. The successful candidate must be able to demonstrate sound commercial acumen in the delivery, performance and reporting of planned activation against agreed targets.

The Job

  • Plan, develop & coordinate the implementation of branded campaigns to drive awareness into trial, and drive leads to feed sales, all against agreed timescales and to budget;
  • Provision of customer and consumer insights in conjunction with the identification and analysis of appropriate macro trends;
  • Management of NPD process ensuring timely launch of new products and to budget;
  • Assist with product development including pack development and associated copy;
  • Packaging design including brand and private label products;
  • Monitor competitor activity around new products and advertising campaigns;
  • Deliver regular reporting to demonstrate performance versus target;
  • Accurate budgetary control for advertising and promotion;
  • Analysis of sales forecasts, financial information and reporting on product sales;
  • Manage brand investment to achieve market share, penetration, rate of sale KPIs.

The Person

  • Educated to degree level or equivalent;
  • A minimum of two years’ Brand Management experience;
  • Be able to demonstrate marketing skills including creativity & design, activation across digital platforms and insight and trend analysis;
  • Have excellent communication and presentation skills;
  • Previous experience of working with third party agencies including PR and design;
  • Proficient in all Microsoft Office Packages;

Preference will be given to candidates with:

  • Experience in FMCG industry;
  • Previous experience of using Navision.

Hours of work are: Monday – Friday 9am -5pm (some flexibility is required)

In return all employees will have access to a Healthcare Plan (includes children up to the age of 18), Company Pension with Life Assurance and an active Health and Well Being programme.

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About Us

White’s has been milling oats in Tandragee, Co Armagh for 177 years. Part of the Fane Valley Group of companies, we supply a wide range of oat and porridge products to retail and food service customers throughout Ireland, the UK and in key export markets. At White’s we believe in quality in every part of our business, from the oats our dedicated growers produce to the standards we set ourselves, and the people who join our team.


Our culture is based on setting best in class standards, working towards and delivering on committed objectives, striving for constant improvement and involving everyone in the process. We endeavour to develop our people and harness everyone’s potential to deliver a winning team.

Equal Opportunities

White's Oats is an Equal Opportunities employer and is committed to a safe, inclusive and relationship based working environment.


In return we offer a high degree of responsibility, great opportunities for learning, personal growth and development with advancement within a fast-moving agricultural sector. Health benefits and cover to be discussed with Human Resources.

Our Purpose

To advance the interests of farmers and the agricultural industry through the development of growth orientated agri-food businesses and the promotion of best agricultural practice.

Our Values

Trust: Trusting each other and earning the trust of others

Respect: Treat others as we would wish to be treated ourselves

Teamwork: Together we are more effective

Excellence: We aim to exceed expectations and always strive to be better